X
Google and 4H, partnered together with the same goal in mind; both are committed to helping educators and students get equitable access to the skills and resources necessary to thrive in the economy of today and tomorrow. Through 55 online CLOVER by 4-H interactive learning Computer Science activities, youth from all over the country will have access to free computer science education.
The Challenge: Promote the partnership and collaboration of the Google x CLOVER by 4H computer science activities through a fully integrated marketing campaign across all channels.
The Goal: Leverage compelling visuals, strategic messaging, and integrated design to position CLOVER by 4-H as the premier resource for educators and parents—driving engagement and adoption both in classrooms and at home.
Social Media – Paid Promotion
Led the strategy and execution of a paid social media campaign to promote the Google x CLOVER by 4-H partnership. Developed compelling creative assets tailored for Meta and other digital platforms, aligning with the overall integrated campaign strategy.
Ads targeted key audiences—educators, parents, and youth advocates—resulting in:
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2.3M+ impressions
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175K+ link clicks
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4.8% average click-through rate (CTR) (exceeding industry benchmarks)
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+35% increase in traffic to CLOVER by 4-H platform during the campaign window
The campaign effectively elevated awareness, drove engagement, and positioned CLOVER as a go-to resource for youth computer science education both at school and at home.
Influencer Marketing
Developed and managed an influencer strategy to authentically amplify the Google x CLOVER by 4-H campaign across diverse digital communities. Partnered with trusted educators, parent creators, and youth STEM advocates to create organic, story-driven content that showcased real-world use of CLOVER at home and in classrooms.
The influencer activations:
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Generated over 850K+ impressions and 120K+ engagements across platforms
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Drove a 25% lift in platform interest and search traffic during key campaign phases
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Expanded reach into underrepresented communities in tech education
By leveraging credible voices and community-centered storytelling, the campaign deepened trust and widened awareness of CLOVER’s impact in youth computer science learning.
